An international e-commerce platform offering official merchandise for gamers and e-sports fans. I redesigned key website pages, improved the checkout flow, refreshed the visual style, and adapted layouts for mobile use. This redesign aimed to enhance user experience, modernize the look and feel, and support smoother navigation across devices.
Goals and Objectives
- Refresh the outdated visual style and align the website with modern e-commerce standards.
- Improve navigation and simplify product discovery through better structure and visual hierarchy.
- Optimize the checkout process by reducing steps and eliminating potential friction points.
- Enhance the mobile experience to increase the share of orders from mobile users.
What Was Done / Results
- Conducted UX audit of the current website and competitor research.
- Redesigned key pages, including the homepage, category listings, product pages, cart, and checkout.
- Created a new visual system: color palette, typography, UI components, and banners.
- Implemented reusable component templates to ensure visual consistency.
- Refined the purchase flow based on user behavior and analytics.
- Optimized the responsive layout for a seamless mobile experience.
As a result of the redesign, the platform became more accessible across devices, and the improved checkout experience contributed to fewer abandoned carts.