Designed a variety of marketing banners for Fragstore.com, an international e-commerce store for gaming and e-sports merchandise. Focused on brand consistency, engaging visuals, and responsive formats across desktop and mobile.

Goals and Objectives

1. Ensure brand consistency across all visual touchpoints.
2. Design visually engaging banners that attract attention and increase CTR.
3. Adapt banners for different formats and platforms (desktop, mobile, social media).
4. Support seasonal promotions, product launches, and key marketing campaigns.
5. Reinforce brand identity through cohesive style and messaging.

What Was Done / Results

1. Created static banners for the homepage, product categories, and special promotions.
2. Developed branded visuals for Instagram with platform-specific layouts.
3. Built reusable templates to streamline content production and ensure visual alignment.

The updated visual style contributed to a more cohesive look across website and social media.

Multi-Format Banners for E-commerce and Social Media